E.P. Carrillo

Essence

If your customer base is tired of the same smoking experience, pitch them on something that will envelop their mind as well as their palate. From the incredibly talented team at E.P. Carrillo comes the Essence series, which is made for those in your store who are incredibly curious about what goes into making the world’s best cigars and how they can get the most out of their smoking session. The line currently features Sumatra and Maduro wrapped sticks with plans to add four more in the coming years. The pitch should begin and end with the QR codes that are included in the box and the band that take users to a landing page with more information about the Carrillo legacy and blends. In time, the QR code will also bring smokers to a survey that helps them curate their preferences based on how they found each Essence blend. Without a guide, new smokers looking for their preferred stick or seasoned smokers stuck in a rut are left to their own devices and can spend countless hours and dollars on finding their next obsession. The Essence combines unbeatable flavors that will hit many regions of the world and many flavor palates. Lissette Perez-Carrillo said in a press release: “We intend to incorporate a series of educational materials to teach our smokers about each wrapper in this series we are calling our Essence Series, where the focus is all about the wrapper.” The Maduro features a Mexican San Andres wrapper, a Honduran binder and fillers from Nicaragua. Flavors of dark chocolate, strong espresso and a hint of spice burst from this medium-bodied stick that will pair perfectly with a cocktail or a strong cup of morning coffee. The Sumatra, on the other hand, appeals more to the sweet tooth. The lineup here is an Ecuadorian Sumatra wrapper, double binder of Nicaraguan and Honduran tobaccos and Nicaraguan and Dominican fillers. Notes here include cedar, coffee, raisin, and root beer. Treat your customer base today by diving into the Essence series. It’s rare that a cigar smoking experience can also contain a second-to-none education on some of the most discussed and sought-after blends in the industry. Available in boxes of 24 at an unbelievable wholesale price, the Essence belongs prominently displayed in your storefront.